Kieran Ward – Value Service
Value-based racing service on horses priced evens to 20/1, proofed by Smart Betting Club since 2011. Around 10–15 bets a day, sent 6 days a week.
Our rating in one line: As of 4 Nov 2026, Kieran Ward – Value Service's published record shows +9.63% ROI over 48,690 level-stakes bets (2011 – page checked 17 Oct 2026), self-reported: Performance 62/100. Transparency score: 65/100 (high transparency).
- Channel
- Online / website
- Outlet / platform
- Smart Betting Club
- Type
- Subscription tipster (SBC)
- Country
- UK
- Coverage
- UK & IE
- Price
- £99.99/month (complete service); partial options from £29–£29.99/month
- Record
- View published record ↗
- First seen
- Not found yet
At a glance
- ROI
- +9.63%
- Settled bets
- 48,690
- Period
- 2011 – page checked 17 Oct 2026
- Evidence
- • Self-reported⚑ Advised odds, may be hard to match
18+. We are not paid by tipsters listed here.
Performance breakdown
| How the score is built | |
|---|---|
| Raw score (50 + 1.25 × ROI, capped 0–100) | 62.0 |
| Bets that count (self-reported, × ½) | 24,345 |
| Sample weight = bets that count ÷ (bets that count + 500) | 0.980 |
| Performance score = 50 + (raw − 50) × weight | 62 |
| Published record | |
|---|---|
| Settled bets / selections | 48,690 |
| Profit / loss | +4,687.00 points |
| Level stakes | Yes |
| ROI | +9.63% |
| Odds basis | Advised bookmaker prices (evens to 20/1) |
| Period | 2011 – page checked 17 Oct 2026 |
| Basis of record | Proofed by Smart Betting Club (which also sells the service) |
| Notes | Points staked implied by the published ROI (4,687 ÷ 9.63% ≈ 48,670) match the bet count, which is consistent with 1pt level stakes. The Evening option shows 1,379 pts at 9.27% ROI from 14,878 bets. |
| Source | https://smartbettingclub.com/value-service/ · checked 4 Nov 2026 |
| Sample size and uncertainty | |
|---|---|
| Settled bets in the record | 48,690 |
| Approximate 95% range for ROI | Not shown (no strike rate is published with the record) |
| Re-check cadence | Every 7 days; next re-check due 11 Nov 2026. |
The range is our own calculation from the published record, not the tipster's figure. Winners are paid at different prices, so the true range is at least this wide. How we calculate it.
50 = break-even. Past results don't predict future returns. How we score Performance.
Transparency score breakdown
Proofed by SBC with bookmaker prices and an explained value method (odds range and timing). We did not check whether the bet-by-bet record is public; SBC says the history is in its members' spreadsheet.
| Criterion | Max | Status | Points |
|---|---|---|---|
| Tips published before the off, timestamped | 25 | ✓ Verified | 25 |
| Full record including losers (public ledger or independent tally) | 25 | Not yet verified | 0 |
| Price basis stated (SP, BSP, advised odds) | 15 | ✓ Verified | 15 |
| 500+ settled selections | 15 | ✓ Verified | 15 |
| Approach and staking explained | 10 | ✓ Verified | 10 |
| Results downloadable (CSV/API) | 10 | Not yet verified | 0 |
| Total | 100 | 65 |
Transparency score: how openly a tool or tipster publishes a record you can verify. How we score Transparency · How to raise a transparency score.
Is this you? Are you Kieran Ward – Value Service?
If anything on this page is wrong or out of date, or you can share a fuller or newer record, a results page or your methodology, send us the public evidence. We review every request against our published criteria and log every change on the changelog. Ratings can't be paid for and are never influenced by affiliate status.
How to raise your transparency score · the same checklist for everyone
Embed this badge
Free for this listing. It shows the current rating and check date, updates when they change, and links back here. About the badge · Badge terms
Other horse racing tipsters we rate
- UNDERDOG Racing TipsPerformance 92 · Transparency 80
- The Profit RocketPerformance 85 · Transparency 80
- TheBankerPerformance 85 · Transparency 80
- Value Bet +Performance 83 · Transparency 80
- LIVE FOR RACINGPerformance 80 · Transparency 80
- The Dark HorsePerformance 77 · Transparency 80
Guides: Best horse racing tipsters (UK & Ireland) · Does AI sports betting work? · All guides
How we check records: The transparency checklist (what counts as evidence) · AI tipping transparency report 2026 (how many records pass)