RaceMetrics (Proform)
Elo-based ratings, Form Expert, pattern alerts, sectional analysis and a betting-system builder from Proform data.
Our rating in one line: As of 2 Nov 2026, RaceMetrics (Proform) scores 70/100 for Transparency (high transparency) and 76/100 for Access & value, ranked #5 of 13 in Horse racing. These describe what it publishes, not data quality.
- Type
- Form and data tool
- Sports
- Horse racing
- Data covers
- UK & Ireland
- From (price)
- £10 / £25 / £75 per month; Proform Premium £97.50
- Delivery
- Web app, CSV export (Proform Premium)
- Documentation
- Not published
- Plan limits
- Feature table by plan
- Owner / parent
- Proform Racing Ltd
- Affiliate / partner programme
- Yes: 30% of first payment (discount-code based)
- Why it's listed here
- Analytics and form-data platform. It has AI-scored racecards and model prices inside the toolkit, but publishes no selections or betting record of its own.
- First seen
- Incorporated 11 Sep 2000 (Companies House, Proform Racing Limited (04068885), source)
At a glance
- Rank
- #5 of 13 · Horse racing
- Free access
- Free plan
- MCP server
- Not published
- Status page
- Not published
Scores describe what the provider publishes, not data quality. Not an endorsement.
Transparency score breakdown
| Criterion | What we found (checked 18 Oct 2026) | Points |
|---|---|---|
| Pricing published Pricing published (a paid price with currency, or a stated free-only product) | £10 / £25 / £75 per month; Proform Premium £97.50 racemetrics.co.uk ↗ | 30 / 30 |
| Public documentation Public documentation (readable without signing up) | Not published | 0 / 20 |
| Coverage list Coverage list published (sports / competitions) | Coverage listed racemetrics.co.uk ↗ | 15 / 15 |
| Plan limits published Plan limits or allowances published (requests, leagues, features) | Feature table by plan racemetrics.co.uk ↗ | 10 / 10 |
| Public status page Public status page | Not published | 0 / 10 |
| Company identity Company identity stated (legal entity or address) | Proform Racing Ltd (footer) racemetrics.co.uk ↗ | 10 / 10 |
| Delivery method stated Delivery method stated (API, feed, files, app) | Web app, CSV export (Proform Premium) racemetrics.co.uk ↗ | 5 / 5 |
| Total | 70 / 100 |
Not published or not found on the provider's own pages = 0 points. How this score works · How to raise a transparency score.
Access & value score breakdown
| Criterion | What we found (checked 18 Oct 2026) | Points |
|---|---|---|
| Free access Free access: ongoing free tier/key/data 20, time-limited trial 10 | Free plan racemetrics.co.uk ↗ | 20 / 20 |
| Entry price Entry price (cheapest published paid plan, GBP): free-only or ≤£10 20 · ≤£40 15 · ≤£100 10 · ≤£400 5 | Cheapest paid plan ≈ £10.00 (published prices: £10 / £25 / £75 per month; Proform Premium £97.50) racemetrics.co.uk ↗ | 20 / 20 |
| Sports covered Sports covered (information only, not scored) | Horse racing | Info only |
| Data types Data types: 1–2 5 · 3–4 10 · 5+ 15 | ratings, racecards, results, form filters, back-testing, sectionals (add-on) racemetrics.co.uk ↗ | 10 / 15 |
| Delivery options Delivery options: REST/HTTP API 5 + push (WebSocket/SSE/webhook) 5 + bulk files 5 + MCP server 5 | files racemetrics.co.uk ↗ | 5 / 20 |
| Historical data Historical data or archive published | Back-testing over historical form racemetrics.co.uk ↗ | 10 / 10 |
| Total | 65 / 85, scaled to 76 / 100 |
Not published or not found on the provider's own pages = 0 points. How this score works.
Where the data covers
Coverage regions come from the competitions the provider lists on its own pages (USA = NFL, NBA, MLB, NHL, MLS or NCAA; UK & Ireland = UK/IE racing, Premier League, EFL, Scottish football, UK/IE darts, snooker or cricket; Australia = AFL, NRL, Australian racing or competitions; International = anything else). They are not where the company is based.
| Region | Evidence (as published) | Source |
|---|---|---|
| UK & Ireland | UK & Irish racing | racemetrics.co.uk |
Sources
Is this you? Are you RaceMetrics?
If anything on this page is wrong or out of date, or you can share a price, a status page, documentation or a coverage list we missed, send us the public evidence. We review every request against our published criteria and log every change on the changelog. Ratings can't be paid for and are never influenced by affiliate status. Sponsorship never changes a score or rank.
How to raise your transparency score · the same checklist for everyone
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Other Horse racing data providers we list
- The Racing APITransparency 90 · Access & value 76
- API Horse Racing (apihorseracing.com)Transparency 80 · Access & value 82
- BSD Sports Data (sports.bzzoiro.com)Transparency 80 · Access & value 82
- Punting FormTransparency 80 · Access & value 65
- Betfair Historical DataTransparency 70 · Access & value 65
- Smartform (Betwise)Transparency 70 · Access & value 41
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